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Keyword research is the backbone of any successful digital marketing strategy. By identifying the terms your target audience are using to search for products, you can optimize your content and convert more visitors. Luckily, there's a abundance of tools available to help you perform effective keyword research, even if you're just starting out.

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* **Google Keyword Planner:** A cost-effective tool provided by Google Ads that gives you insights into search volume, competition, and related keywords.

* **Ahrefs:** A comprehensive online marketing suite that includes a powerful keyword research tool with data on position difficulty and backlink analysis.

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